Puja creates 360 degree design and communication solutions for brands by understanding their needs, value proposition, strategic positioning and consumer vision.

She always wanted to become a print journalist as a child but accidentally ended up in a design school, only to realise that she was better with pencils than pens.

In 2005 she graduated from National Institute of Fashion Technology as a textile designer and set out to make a difference in the handcraft textile sector. It was screen-printing that initially held her attention, which eventually took her in the direction of graphic design. Since then, she has worked on her own as a graphic artist and has been employed full time by two graphic design studios in New Delhi, India.

The urge to learn, study, explore and evolve brought her to London for a Master’s in Design for Communication in 2013. Since then she has been focused towards experiencing design on an international platform in theory and in practice. Apart from extending her knowledge on pioneering designers and their philosophies she has been doing projects on branding, typography, illustration and hand-lettering.