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peter smith

Peter Smith is a leading branding and design communications consultant. His strengths are brand strategy development, communications audits, brand and visual identity design, internal and external communications design.

His experience covers working as a creative director on major International and European brand identity programmes for Toyota, Accenture, Aer Lingus, BAA, Barclays, Courtaulds, ECA, Heritage Lottery Fund, Hogg Robinson, KONE, Odeon Cinemas, Sasol Chevron, National Museum Wales and VisitBritain. His previous experience with Luxon Carra, Dialog and Lloyd Northover was as a director in creative and project management roles. He has been responsible for naming, brand design, literature design, conventional and online design guidelines, online communications, corporate advertising and interior design projects for a wide range of clients in a variety of business sectors.

Peter graduated from the Royal College of Art with a MA in Graphic Design. He has won awards from the New York Art Directors Club and the New York Type Directors Club. He is a recipient of the Minerva Award for corporate identity design. Peter is an Education Network Member of D&AD a global association for creative design and advertising. Recently Geli Luna one of his students at Ravensbourne was awarded a D&AD Graphite Pencil, the equivalent of a silver award, for her brand identity concept ‘For Travel That Works’ for the Crowne Plaza hotels.

He has lectured in graphic design at De Montfort University, Central Saint Martins, University of Plymouth, Ravensbourne College of Art, Middlesex University and University of Westminster. He is currently Principal Lecturer and Course Leader for the MA Design for Communication course at University of Westminster. The masters course reflects the multidisciplinary nature of contemporary communications bringing together key subject disciplines in visual communication including graphic design, animation, digital media and illustration. The aim is to help students develop analytical skills and generate conceptual thinking that will help prepare them for high-level professional practice.