Openmind

Any Which Way is a flexible and adaptive DIY sign system, designed for temporary and ever-changing spaces
The modular future-proof sign system allows occupants of a space to flexibly install and rearrange signs with ease, evolving as naturally as a temporary space does
The system encompasses a custom-designed stencil typeface, coordinating pictograms and a modular three-piece sign system
Photograph during the prototyping phase, this product has been tested and refined in co-working space Camden Collective
The Any Which Way typeface was designed specifically for CNC router cutting, with precise stencil brackets and rounded corners to allow for drill manufacturing
Typeface specimen book to accompany the sign system

Emme Jacob is a graphic designer with a keen interest for graphic experiences in our environment. Emme has recently completed an MA in Communication Design, focusing on flexible and adaptive signs for temporary, ever-changing spaces. Prior to her Masters Emme began her career in New Zealand, working for award-winning inter-disciplinary studio DHW Lab (Design for Health and Wellbeing). In this role complex and sensitive issues were tackled with user-centred design, improving the emotional and communicative experiences in healthcare.

After working in user-centred design, brand, digital publishing and fashion photography Emme is now honing her expertise in environmental communication design and brand experience. With her Kiwi can-do attitude and a passion for international arts and culture, she hopes to grow her career internationally after gaining work experience from London studio's Bolter Design and Rose Design.